A few days ago we talked about the results of an OCU study about the invasion of advertising of unhealthy foods during children's programming and about the effects that it could have. A similar study on television in the United States has also recently been made public.
The Kaiser Family Foundation, always concerned about the health of the population, states that American children do not cease to receive the influence of advertising on products such as candies, sugary cereals, soft drinks or fast food through television, an issue that is very hot with the high rate of childhood obesity in the US, in part, blame advertising.
Studying 13 different stations, during 1,638 hours of programming that had been seen by children between 2 and 17 years, 8,854 ads were about this type of food, while the advertising of fruits or vegetables shone by their absence. It must be said that not all programs were broadcasting "between advertising" were not childish. By ages, those who suffer the most from advertising are children from 8 to 12 years old, with an average of 21 unhealthy advertisements per day, while children from 2 to 7 years of age support 12, since they generally watch less television and the channels that They are more limited in terms of advertising.
These data were taken in 2005, but it is currently when more emphasis is being placed on child health care regarding sedentary lifestyle, overweight or obesity, as stated by Daniel Jaffe of the Association of National Publicists. It would be interesting to accompany his statement with another study, don't you think?
There is no right, it is not worth the small effort that could be to educate our children about healthy eating habits, children are children, and temptations are stronger for them, adding in some cases the desire to meet new products. So In our fight for a healthy education, we also have to deal with the marketing experts who are so eager to capture small consumers.
