The elections to the European Parliament are approaching and to encourage participation, a media campaign has begun to raise awareness among citizens of the importance of their vote to introduce the reforms they consider necessary. And even there, everything perfect. The controversy comes with the campaign they have prepared for one of the most important issues: the poster on family conciliation of the European Elections.
The image of the conciliation transmitted to us introduces as a representative element of this concept not a baby with his mother, not breastfeeding that is known to be very important for maternal and child health. Do not. The cover image is a bottle.
The family reconciliation It is indispensable both to achieve the full participation of mothers and fathers in working life, but also for the psycho-physical health of children.
For that reason, the chosen image seems extremely misguided and I anticipate that, if the protests go ahead, they know how to rectify.
The conciliation does not have to bring the artificial feeding. The authorities have a responsibility to promote the best health habits incorporated into labor rights, and for that reason, the choice of this image is a clear error.
I want to decide on the news of tomorrow. But I do not want the conciliation tomorrow to be that of the bottle, but that of the promotion of Breastfeeding and of the help so that the mothers can take care of their babies with a maternal leave of a minimum of six months.
In my opinion this poster more than raising awareness about the possibility of family reconciliation, He denies it. And it could have been much more effective with a successful picture of a happy family.
