Unicef Colombia has launched this beautiful advertising campaign entitled "Love that nourishes", which aims to promote exclusive breastfeeding for at least six months, as recommended by the most important international organizations such as the World Health Organization and UNICEF itself.
The campaign collaborates with singer Carlos Vives and his wife Claudia Eelena Vásquez, who were appointed last August by the UNICEF Ambassador Family in their country, so they assumed the commitment to promote and defend the rights of Colombian children in particular to promote breastfeeding, child nutrition and early childhood development.
With the message “Love that nourishes”, Carlos and Claudia Elena want to convey the importance of breast milk and its impact on the life of the baby.
In Colombia, the last National Demographic and Health Survey, which was conducted in 2005, revealed that the average duration of breastfeeding in the country was 2.2 months. Concern for these low rates has led UNICEF to decide to carry out a powerful social awareness campaign.
It seemed to me not only a beautiful song, but also an important initiative that would be appreciated if it extended to all countries, to try, by this means, to increase the duration of breastfeeding.
The six months of exclusive breastfeeding provide the food, cognitive development and protection of diseases that babies need, in addition to strengthening emotional ties, as he points out Unicef in the campaign we have presented today: "Love that nourishes".
