After the success obtained in Europe with millions of units distributed in countries such as France, Italy, Germany and Romania, Lidl, the discount supermarket chain launches in Spain Stikeez, a collection of 24 figures who wants to also become a fashion toy among Spanish children. And it is that fame precedes them, has not left anyone indifferent and has exhausted stocks in all the countries in which it has been launched. In Germany the dolls sold out Only a few days after its launch and in German kindergartens, parents had to resort to online sales to help their children complete the collection.
The Stikeez measure three centimeters tall, it has striking colors, they stick with suction cups and are acquired exclusively in stores Lidl. They are already on sale in all establishments of this supermarket chain. We expect more than 14 million copies of Orby, Sharky or Puffy, among others.
Carlos González-Vilardell is the Marketing Director of Lidl Spain who says that “with Stikeez we want to strengthen our leadership as a reference establishment for homes with children and reward customers who place their trust in us to make their purchases.”
In addition to getting them from free for every 15 euros of purchase, may be purchased individually at Lidl stores at a price of 50 cents.
Lidl is of German origin, has more than 10,000 establishments and in its stores work more than 170,000 employees serving 7 million customers daily in 26 European countries.
Lidl He landed in Spain in 1994 in Lleida although it has rapidly grown to reach 530 stores that rely on eight logistics platforms in Spain and where 10,000 professionals work.
We will be very attentive to Stikeez to see how schools and pockets of the little ones are revolutionized in which there will be many of these dolls. And in addition, as they can be collected, the children can learn to change them in the courtyards, at school outings and with friends and family.
