Playmobil articulated dolls jump to the big screen and in 2017 we can see them in movie theaters around the world. Our fellow Blog Blogs tell us that the rights to the cinema have acquired them On entertainment. And it is that the European producer has allied with Wild bunch Y Pathé to launch a production of 80 million dollars (about 65 million euros) taking advantage of the success of the toys Playmobil.
The project, like the movie based on the popular LEGO bricks, aims to build an animated film with humor and suitable for the whole family. The person responsible for the project is the animator Bob Persichetti, responsible for Shrek 2, Monsters against Aliens and Puss in Boots. These types of projects in addition to profitability generate brand image and of course increase sales.
The Playmobil were created in Germany by Hans Beck in 1974 and since then they have been sold 2.7 billion figures all over the world. Initially the Playmobil were collections of figures representing gentlemen, Native Americans and construction workers. Clearly, success came with the popularization among 70's children from all over Europe that we grew up playing with them and inventing our own stories. Its greatest attraction is the figure that allows to recreate many moments of the present, past and future. In Spain they were called Famobil click although for a long time they are the Playmobil As in the rest of the world.
The LEGO movie has raised 470 million dollars worldwide, just the movie, that is, the business seems more than profitable. Surely the production of Playmobil will also be a success and must be seen what is the history They prepare the characters.
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Image | Carla Souza
