One of the typical summer scenes and its beaches and swimming pools is the mom or dad (here the truth is that we like this cream) behind their children to put the sunscreen. Such is the fight that sometimes I have to admit that I have lost my desire to go to the beach. Until I discovered aerosols, but that's another story.
It turns out that Nivea has teamed up with the company FCB Brasil to create a doll that reacts to Ultra Violet (UV) rays by becoming like a Swede when you visit our beaches in case we haven't put on a protector, while remaining the same if we have done the right thing. Like this Doll teaches children to use sunscreen.
We have already commented on the importance of protecting the little ones from the sun, we know that each individual is born with a certain solar capital and that 80% of the sun damage occurs before the age of 18.
That is why it is vital that our children understand that cream is very important.
That's why Nivea has developed this doll that is part of a cape that is being carried out in Brazil, where we can find both the girl and boy model and that transmits a very clear message to the children, "If you don't put on cream I'm going to burn"
Hopefully in the future we all know that you have to enjoy the sun, but with caution.
