Playtales It is a revolution in interactive children's reading and can already boast of having 5 million monthly readings all over the world. It is a place where the children read and play. Their figures, as indicated in Espacio IJ, reach 4.5 million turnover per year with 20 million downloads and 60% of its turnover outside Spain. Is a Seville company With great prospects in the future.
The Playtales company revolutionized the market as of October 2012 in which they launched the Gold program that offers unlimited access to a wide collection of interactive books by subscription payment. Books can be read on mobile devices and are stories that can be read in multiple languages. Their challenge is to be a Spotify of children's books and it looks like they have succeeded.
The Playtales catalog is updated every week with new books and the goal is to end the year 2012 with more than 300 books.
It seems that one of the assets of Playtales is that simplifies the development process and allows writers and illustrators to create their stories quickly and efficiently. For this they have the Playtales Builder application that allows generating content to publish easily and get return for the creator through a percentage applied for sale on the platform. Enrique Tapias, is the CEO and father of three children. In the following video he shares his views on the continued success of the company. It is a video of more than a year so surely there are changes in this dynamic environment that is the Internet:
The great qualitative leap is made by PlayTales when it decides to leave Spain and become an international company and when it sets up an application, which can also be downloaded on iTunes, which allows you to perform the functions of a store, including books and games, with a subscription model.
The subscription offers unlimited access to the entire book catalog which are developed by leading international publishers. The catalog includes classic stories for children and books full of educational, adventure and fun content. It also offers books in eight languages: English, Spanish, French, German, Italian, Portuguese, Chinese and Japanese.
The subscription works for mobile devices, such as the iPhone or iPad and Android devices, including tablets.
In addition, Enrique says they have agreements with Disney which allows them to launch all the content of this huge catalog that includes comics and books. It also has agreements with UNICEF, CNN, Nickelodeon, Zinkia (Pocoyo), Y large publishers and brands like Hachette, Harper Collins, Planet, TopThat, Bratz, Little Prince, Popeye, Felix the Cat and Pocoyo.
Congratulations to Playtales for their successes and we hope that their business plans will be fulfilled. It seems to me that the challenge now lies with the creators who are available to reach potential readers quickly and with immediate income. For parents it is also a great platform for the simplicity of having interesting and valuable content for children.
This is the image of the application that I just obtained to review the application. It is worth checking out subscription plans because they carry out promotions and offers periodically.
