A few days ago I was talking about an ad that used breastfeeding as a basis or "excuse" to promote your product, and today we have an image that, through Photoshop, shows us a baby sucking while in the other he holds a cookie.
As you can see in the image and we read at the bottom, it is the famous Oreo cookies that claim to be the best accompaniment to milk. But ... of breast milk? There is the hook of the announcement, and also in the face of desire with which the baby looks at the cookie while breastfeeding ...
With the motto of "The favorite milk cookie", the announcement suggests that it is of any milk, although we know that after the personification what is hidden is "the favorite cookie as an accompaniment for anyone who drinks milk" (but of course, this is no longer a slogan).
We know that such a small baby has neither tasted nor could try such a food, but that fact is what increases the impact on the recipient, since we "understand" that face of the child's desire.
I think it's a funny ad (Although I am not a fan of these cookies), because analyzing it does not seem to me that I have an offensive reading towards breastfeeding (unlike what I thought the previous announcement) or with the baby, of course.
Maybe it's the oldest baby, maybe it's not taking the cookie but simply looking at it, maybe it's the overall aesthetic of the ad, much more refined and soft here ... the case is that this image does not cause me to refuse from the previous one in which the baby was sucking a hamburger.
This image caused a stir last year in the US media, when it came to light as if it were an Oreo campaign for South Korea created by the advertising agency Cheil Worldwide. However, many of the criticisms were simple distastefulness, since what looked offensive was the chest or nipple of the woman who was interviewed in the photograph.
But later it was learned from a statement from the Kraft company itself that the announcement never saw the light in the face of the public, it never worked in Korea or in another market. The announcement was designed by the Kraft agency for a single use in an advertising forum, but not for public distribution.
What surprises me most about all this is that the online newspapers that gave this news reproduce the photo of the ad by pixelating or directly covering with a black patch the piece of chest in which the nipple is seen.
As you can see, the controversy does not come in case the cookie is better or worse for a baby or for a child, it is not about breastfeeding questioned or distorted, it is a breast.
The mixture of Oreo and tit could be an ad with repercussion, and if they were not taken advantage of by those responsible, it is probably because it is not legal to manipulate such an image of breastfeeding, or put it in combination with a food that is not recommended, in which I also see all the logic.
