Casual Wear Backlight It is a company of children's and youth fashion sector of reference in Spain that has created an App (application) that allows its customers to buy on the Internet from the mobile device. It also offers access to the entire catalog of Season Y Outlet on the mobile phone, to the store map to know where they are and of course, access to customer data.
Is a application developed in Spain, totally free, and available for iOS. It is compatible with all Apple devices and ensures that you can bring backlight in the palm of your hand. The operation of the app is very simple and when the client downloads and accesses the application, they will have to choose between Season or Outlet to see the clothes that correspond to that collection and you can also buy them using the add to cart button. The company has developed this tool with the aim of offering new shopping experiences to its customers.
From Trasluz, its CEO Javier Martínez Zaldo, explains that the mobile device technology It has developed at high speed, is very mature and has been incorporated into everyday use. That is why they have decided to move forward with it, offering excellent customer service and hoping to become another channel to increase sales also in franchises.
We remember that Light arises in Burgos in the year 1999 with the aim of creating a brand with its own style in the dress of the youngest. Trasluz jumped into e-commerce in 2011 with very positive results because it currently distributes its garments internationally in 17 countries and sales through this channel already account for 12% of the total. From Trasluz they report that the turnover of the company is 6 million euros.
Here I leave a video of the YouTube channel in which they explain the operation of the online store (using an Internet browser):
