A short but intense message to reflect on child abuse

In this year's call for the Clio Awards (international advertising awards), an announcement made by Ogilvy & Mather Chile for UNICEF has been selected for second place. The final message is as short as it is intense: 'there are children who play to be invisible'.

You probably do not relate it to any of the last campaigns of the organization, because it is not one of its most recent actions, however the prize that it has recently held has allowed the video to take center stage again thanks to social networks. 'There are children who play to be invisible', and it is what happens to the little protagonist of the story who seems to be entertained while building a craft. But nevertheless the countenance changes when he hears how the street door opens when the father comes home.

I have remembered when I introduced you the 'Monsters of my house', and the phrase of Noemí Pereda: 'the family is protective, but when it is not it becomes a situation of more risk for children'. Because who will defend a child whose parents mistreat if all these violent situations occur inside the home?

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